Industry Takeover: The Lowdown

8 Mar
Jay & Ras Kwame

Jay interviews Ras Kwame for Takeover TV

This Saturday, the Rich Mix played host to the urban music extravaganza that was Industry Takeover. Organised by all of us down at Urban Development with the support of our partners who included Biggafish, Rising Tide, PRS and others we were able to put on a day filled with workshops, seminars and showcases for inspiring music industry professionals.

Clement Marfo, Jay & Hammer

Clement Marfo, Jay Diamond (Rinse FM) & Hammer

The day kicked off with the emerging stage set in the midst of the music market,  and was hosted by Ralph Hardy and Shemika and featured a number of talented up-and-coming acts throughout the day. Highlights from the emerging stage were Leanne Robinson who wowed the crowd with her strong vocals, Chockz the Rapper who threw down his bars with the usual Chocolatey Charisma and Hammer who performed his current release ‘Mic Check’ (out March 8th – yes that’s a plug!). However, my personal favourite (besides Hammer) was East London lyricist, English whose flow had me in a daze – he’s definitely one to watch.

Tribal Man

Tribal Man

The Music Market was packed with stalls, showcasing everything from fashion to giving advice on careers in the music industry. The Justin Hustlin stand caught my eye with its range of killer t-shirts. I particularly liked the ‘Doughboy’ shirt and whilst browsing I managed to grab an interview with its founders, Andres and Shack for Takeover TV.  Other stallholders included the infamous Grime Daily who still owe me a t-shirt!

We also had two great seminars (but I would say that) which were hosted by Jay Diamond (Rinse FM) and myself, MisssN. Panelists Ras Kwame, Chantelle Fiddy, Miranda Cooper and Terror Danjah joined us to discuss the controversial topic of  ‘Underground to Overgound‘.  Griminal didn’t turn up as planned but  Grime Daily co-founder kindly joined the panel to share his views on the topic. unsurprisingly, the seminar had a lot of opinions flying around, mostly Chantelle Fiddy’s, who entertained the audience with her jokes and insight into the world of journalism and UK music.


Wretch 32 talks to Takeover TV

The second seminar ‘How to Steal My job pt. 2’ was equally successful and once again we had a great panel to share their tips on success – they included Twin B, Hattie Collins, Chris Meikan, Michael Lawrence and Mario Prince (an A&R/DJ and producer from Los Angeles). Chantelle Fiddy also joined us again but this time as an audience member, and in true Fiddy style, it didn’t stop her from perking up the crowd once again.


Ghetts does his thing for Takeover TV

The day came to a close with the main stage showcase, hosted by Urban Development’s host-with-the most, Fusion.  There were great performances by our very own UD Vocal Collective,  funky females NY and Princess Nyah. Brap-packers Mz Bratt and Master Shortie also came out and represented for the mainstream artists.I even convinced Tribal Man who was in audience to do an impromptu performance of his hit, The Tribal Skank. However, without a doubt the best performance of the night had to go to Griminal who came on stage with man of the moment, Ghetts and Wretch 32 to the delight of all the young girls in the crowd who couldn’t stop screaming – I thought I was in a Trey Songz concert! The grime trio got the place going and sent the energy levels through the roof.

Industry Takeover 2010 was a great success and all those month’s of planning finally paid off. If you weren’t there then you missed out!

Pictures courtesy of Enams Photography

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